Uva Uva Bombón

Client: Uva App

Uva App turned the most-watched Super Bowl halftime show of all time into a real-time activation for the ages. When Bad Bunny opened his performance with "Tití Me Preguntó", he sang the lyric "Uva Uva Bombón" — at that instant, Uva unlocked a curated selection of in-app products being sold for just $1, available only while the shop was happening or until supplies ran out. They didn't last long, as everything sold out before the end of the performance, proving the power of culture-driven, real-time commerce.

Recognitions:

  • Grand Prix, Direct, Cannes Lions 2026

  • Silver, Direct, Cannes Lions 2026

  • Silver, Social and Creator, Cannes Lions 2026

  • Silver, Media, Cannes Lions 2026

  • Bronze, Entertainment Lions For Music, Cannes Lions 2026

  • Shortlist, Audio & Radio, Cannes Lions 2026

  • Shortlist, Social and Creator Culture & Context, Cannes Lions 2026

  • Shortlist, Social and Creator Social Insights & Engagement, Cannes Lions 2026

  • Shortlist, Direct, Cannes Lions 2026

  • Shortlist, Creative Commerce, Cannes Lions 2026

Next

Jingle Therapy