Car Parts For Life

Client: Plaza Las Americas + Plaza Del Caribe + Stefano Fundation

Car Parts for Life is a social innovation developed by Plaza Las Américas and Fundación Stefano that transforms cars repaired with donated parts into moving advocates for organ donation, using a powerful cultural insight to inspire Puerto Ricans to give others a second chance at life.

Recognitions:

• Shortlisted, Health And Wellness, Outdoor: Ambient, Cannes Lions 2024

• Shortlisted, Health And Wellness, Direct, Cannes Lions 2024

• Silver, Media: Vía Pública, Ojo de Iberoamérica 2024

• Silver, Vía Pública: Formatos no convencionales e Intervenciones, Ojo de Iberoamérica 2024

• Silver, Salud & Pharma : Campañas de concientización de marcas no relacionadas a la salud, Ojo de Iberoamérica 2024

• Bronce, Media: Responsabilidad Social Empresarial, Ojo de Iberoamérica 2024

• Bronce, Sustentable: Social & Salud, Ojo de Iberoamérica 2024

• Agency Of The Year, Luum Awards 2024

• Brand Of The Year, Luum Awards 2024

• Grand Prix, Causes / Partnerships to Achieve Goals: Outdoor, Luum Awards 2024

• Grand Prix, Institutional Communication: NGOs, Luum Awards 2024

• Gold, Society / Campaigns, Luum Awards 2024

• Gold, Causes / Campaigns, Luum Awards 2024

• Gold, Causes / Partnerships to Achieve Goals - Outdoor, Luum Awards 2024

• Gold, Institutional Communication: NGOs, Luum Awards 2024

• Silver, Essence of the Message / Solidarity - Outdoor, Luum Awards 2024

• Gold, Non-Porfict, SME 2024

• Shortlist, Engaged Community, Effie Awards Latin America 2024

• Shortlist, Impacto Positivo, Effie Awards Latin America 2024